Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance
The ultimate guide for everything you need to know to get valuable Facebook insights.
Analyze
Smarter insights, better content
Ditch the guesswork and see what’s actually working on social. Get easy-to-understand analytics that help you grow without the spreadsheets.
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Benefits
Learn what works
Learn which post types perform best, who’s engaging, and when to post – all in a way that’s easy to understand.
See data across channels
Enjoy aggregated views of your performance across all your social channels.
Create beautiful reports
Build and download reports that make you look good (without spending hours making them).
Get daily updates
Set your reports up once, and they’ll be updated daily.
Channel and post analytics
The complete picture of your social media performance
No more bouncing between platforms or juggling spreadsheets. Track performance across Instagram, Facebook, X (Twitter), and LinkedIn, compare organic vs. boosted posts, and make smarter decisions from a single dashboard.
Best time to post
Post at the perfect time
Buffer analyzes your audience's activity and engagement patterns to recommend the best times to share your content for each channel. Take the guesswork out of scheduling and maximize your reach effortlessly.
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Custom reports
Reports that take minutes, not hours
With Buffer, you can build beautiful, on-brand reports in just a few clicks. Choose your data, set your timeframe, and share insights without the copy-pasting.
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Audience insights
Understand your audience like never before
Go beyond basic metrics and get a deeper look at your audience demographics, engagement patterns, and content preferences so you can fine-tune your strategy and create content that truly connects.
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What people are saying
The analytics in Buffer allows us to track client performance, analyze our posts, and report our results. The efficiency of analytics reporting means that we can take learnings and adapt our future content to reflect those learnings.
Beccy GibsonTemptResources
Make smarter social media decisions
Explore expert insights and strategies to measure performance, track trends, and improve your results.
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FAQs
What are social media analytics?
What are social media analytics?
At Buffer, we define social media analytics as the process of gathering and analyzing data from social media channels for the purpose of guiding our marketing strategy and measuring our performance against our social media goals. Some examples of data points include number of likes, comments, engagement rate, follower growth, and daily average clicks, just to name a few important ones.
What social media channels are supported by Buffer’s analytics tools?
What social media channels are supported by Buffer’s analytics tools?
With Buffer’s analytics tools, you can track performance metrics, get recommendations to grow your engagement, and create reports for Instagram, Facebook, X (Twitter), and LinkedIn.
Can I use Buffer’s analytics tools for free?
Can I use Buffer’s analytics tools for free?
Our Analyze tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time. You’ll get in-depth insights, measure your social media performance, and create gorgeous reports.
Can I create and export custom reports with Buffer?
Can I create and export custom reports with Buffer?
Yes, you can create and export beautiful, on-brand custom reports. You can add all types of metrics, tables, and charts from your dashboard to your reports and download them as PDFs or images. The ability to create custom reports is available on all paid plans.