Engage

Build a loyal and engaged audience on social media

See all of your comments, stay on top of important interactions, and turn followers into fans using Buffer.

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Buffer Engage view with a comment reply feature for for recent posts.

What our customers gain from using Buffer

miajwl experienced 269% Increase in engagement on instagram

midmod.mood experienced 115k Grew following on instagram

Ana Inés Surrutia experienced 12% Increase in engagement on linkedin

Paul Delabaume experienced 2,000 New followers in two months on linkedin

Folson Group experienced 4x Increase in traffic on x

AnglDavd experienced 10% Monthly growth in followers on x

Mandhir Bhatia experienced 15% Increase in followers on linkedin

Matt Reiners experienced 50% Increase in impressions on linkedin

thegingermanrestaurant experienced 400% Increase in followers on instagram

niniefy experienced 999% Increase in engagement on pinterest

rhimagery experienced 40% New leads on instagram

onlinemarketinges experienced 200,000 New followers on tiktok

authorbetseyk experienced 100 New followers a day on instagram

Akshar Group Technologies experienced 20 hrs Saved a day on linkedin

Andre Obradovic experienced 35% Increase in engagement on linkedin

Majestyk experienced 200% Increase in following on linkedin

Anna C Mallon experienced 386x Boost in engagement rate on linkedin

CERN experienced 2.5 million Followers on x

djmagofficial experienced 1.4 million Followers on instagram

Crocs experienced 7.6 million Followers on facebook

Imgur experienced 527k Followers on instagram

Reply to comments

Reply to comments from your desktop

View your unanswered comments in one simple dashboard. Buffer will highlight the most important ones for you.

Buffer Engage view with a comment reply feature for for recent posts.

Never miss a comment

The familiar grid view allows you to see which posts have unanswered comments and quickly jump from post to post.

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Buffer grid view with unanswered comment counts per post.

What people are saying

Compared to what we were using before, the notifications are more accurate and it’s so much easier to interact and comment back.
Bryanna-Nicole EvansSocial Media Manaeger

Prioritize important conversations

Smart alerts using machine learning let you know at a glance if a post has questions, negative sentiment, or comments about a purchase.

Recent comments with sentiment labels to indicate priority.

It’s all about speed

There’s only so much time in the day for social media marketing. Keyboard hotkeys and smart emojis help you quickly interact with more fans, without having to pick up your phone.

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View and reply to recent comments in the Buffer Engage view.

What our customers are saying

Buffer has made sharing our story and building our brand on social media so much easier.
Luis CancelManaging Editor
On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.
Liz GillisDigital Marketer
For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.
Troy PetrunoffMarketing Manager
Buffer makes it easy for us to monitor all of our engagement and strengthen the connection with our audience.
Rodrigo HyagoSocial Media Content Manager
Buffer saves us, literally, hours and in turn helps us spread our message even further.
Joe MercyContent Manager

Resources

Build strong connections with your audience

Learn how to manage conversations, respond efficiently, and create a thriving online community.

FAQs

What is a social media engagement tool?

A social media engagement tool is a platform that allows small business owners, or social media managers, to reply to their social media comments, stay on top of important interactions, and turn followers into fans.

Why do I need a social media engagement tool?

There are many benefits in using a social media engagement tool to reply to comments. Here are a few reasons why people prefer to use Buffer’s engagement tool:

  • Our simple dashboard makes it easy to see and respond to all of your comments quickly, without jumping from platform to platform;
  • We use a mix of filtering and machine learning to identify whether a comment is a negative comment, a comment with a question, or a comment about a purchase;
  • You can use keyboard hotkeys and smart emojis to help you quickly interact with more fans, without having to pick up your phone.

How does Buffer’s Engage tool work?

Replying to comments on social media can seem like an overwhelming task, but it doesn’t have to be. Buffer’s Engage tool allows you to engage with your followers quickly and easily across Facebook Pages and Instagram business accounts.With a few clicks, you can reply or react with an emoji and make sure every comment is answered. Plus, with our sentiment and label features, you won’t miss an opportunity to connect with your customers. You can quickly see negative comments, questions, or comments about your orders — right from your dashboard!

Why is it important to reply to comments on social media?

By replying to comments on social media, you’re showing your followers (and customers) that you care, that you’re responsive, and that their feedback matters. All of this helps you build connections and can help you stand apart from other businesses who aren’t as responsive. Also, when followers know they can expect a reply from you, they’re more likely to comment on other posts, tag you in Stories, and share your brand with non-followers. All of this increases overall social media engagement and serves as word-of-mouth marketing.

How quickly should I reply to comments on social media?

If you don’t have a dedicated social media manager or team, replying to every comment, DM, and message can be tough. But, responding in a timely manner is important, especially on platforms like Instagram where Stories expire in 24 hours. Using our Engage tool will make it easy to see and respond to all of your comments quickly, without jumping from platform to platform.

What social media channels are supported on Buffer’s Engage tool?

With Buffer’s Engage tool, you can reply to comments quickly and easily across Facebook Pages and Instagram business accounts.

Can I use the Engage tool for free?

Our Engage tool is available on all paid plans and you can try it for free on our 14-day free trial. No credit card required and you can cancel at any time.

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