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Are You Listening? The 14 Best Social Media Monitoring Tools
How do you know if your customers (and potential customers) are talking about you on social media? Use social media monitoring tools....
Alfred Lua
Former Product Marketer @ Buffer
How to Quickly Create Great Instagram Stories with Templates
Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend....
Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)
LinkedIn was once a network solely for professional updates and has since turned into a social network in its own right. There are over 850...
The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 11 Ideas and Examples)
Your Facebook cover photo is one of the first things people will see when they visit your Facebook Page. In this article, we’ll guide you through how to create a cover photo and how to select the perfect image....
How to Find Your Best Time to Post on Instagram in 2021
In this guide, we'll walk you through a step-by-step process to help you find the best times for your business to post on Instagram....
4 High-Impact Tactics to Bolster Your LinkedIn Strategy
A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. And in this post, you'll find out how to leverage LinkedIn for your business....
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing....
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
Summary We’ll walk through 9 very different but effective social media goals, and for each goal we'll share relevant metrics to track...
How to Respond to Your Customers on Social Media Quickly
Editor's note: This post references an old Buffer tool, Reply, which has since been sunset. Read more about the decision to sunset Reply...
How to Use Facebook to Market Your Business
If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform...
6 Shortcuts to Speed Up Your Social Media Scheduling Process
As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand...
How to Schedule Facebook Posts to Be More Efficient and Get Better Results
Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate...
How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the...
A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media...
10 Ways Universities Can Use Facebook to Market to and Connect With Students
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages [https:...