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How to Get Verified on Instagram in 2025 — With and Without Meta Verified
In this post, we’ll cover what verification is, the two ways to get verified (free and paid), plus some FAQs about the blue tick....
Hailley Griffis
Head of Communications & Content @ Buffer
How to Schedule Tweets to Maximize Reach and Engagement
If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter....
Instagram for Small Business: How to Build Your Presence
Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business....
How to Do Small Business Branding on a Budget
You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money....
Twitter for Small Businesses: How to Build Your Presence
There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business....
How to Get Verified on Twitter: Behind The Blue Checkmark
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue...
3 Qualitative Social Media Metrics That Matter More Than Follower Count
Go beyond your follower count with qualitative social media metrics that are actually relevant to your business growth in this post....
How to Use TikTok for Business: A Beginners Guide
This article will show you how to get started using TikTok for business and leverage the platform's free marketing tools and resources designed specifically to help businesses succeed on the platform....
How to Use Social Commerce to Generate Sales for Your Small Business
Social commerce is creating opportunities for small businesses to reach more consumers like never before....
How to Create a Landing Page for Your Small Business in Hours
The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how....
How Social Media Advocacy Can Grow Your Small Business
With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media....
How to Create a Social Media Content Strategy for Your Small Business
Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business....
The Ultimate TikTok Marketing Guide
TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows....
7 Essential Marketing Tools for Small Businesses and Creators
A careful selection of small-business-friendly marketing tools can have a big impact on campaigns and overall marketing reach. Investing in quick and easy-to-use marketing tools that simplify and automate your marketing plan will maximize your time and take your marketing content to the next level....
Social Media Campaigns: 6 Ideas to Jumpstart Your Content Strategy
We’ve pulled together some of the top social media trends to keep your campaigns engaging and your calendar full all year. Anytime you feel your creativity well drying up, come back to this list — we have you covered....