Content Marketing

TikTok Marketing

When is the Best Time to Post on TikTok in 2024?

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum reach....

Social Media Marketing

21+ Free Image Sites to Help You Find Photos You Would Actually Use in Your Marketing

Must-bookmark sites and tools to help you find free, high-quality images for your marketing content...

Content Marketing

28 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2024]

Check out our big sampling of the best fast, easy-to-use, and free SEO tools on the market—tools with various uses covering several common needs....

TikTok Marketing

How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

Here's how to add your link on TikTok, why you might not be able to, and a free tool to help you maximize the potential of your link in bio....

LinkedIn Marketing

How to Create and Schedule LinkedIn Carousel Posts to Maximize Engagement + Reach

LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels....

LinkedIn Marketing

The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024

Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices....

Content Marketing

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools....

Social Media Marketing

The Ultimate Guide to GIFs: How to Create Them, When to Use Them, and Why They’re Essential for Every Marketer

We’ve found GIFs get great results! Here's how to make the best use of them for your social media....

Content Marketing

We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Before we launched our Buffer podcast [https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945], so much of our time and energy (99.9% of it,...

Social Media Marketing

12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...

Content Marketing

Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast....

Content Marketing

How to Make The Most of TikTok’s Features

There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of....

Content Marketing

Organic Marketing and Why It’s Important

In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers....

Content Marketing

The Beginner's Guide to Creating Evergreen Content

In this article, learn how you can start creating evergreen content as part of your content strategy....

Instagram Marketing

How to Add a Link to an Instagram Story

Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker. Here's a quick step-by-step guide on everything you need to know about adding Instagram's new link sticker to your stories....