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LinkedIn Analytics: Key Metrics to Track to Boost Your Growth
An overview of how to use LinkedIn analytics to build brand awareness, grow your following, and shape your LinkedIn marketing strategy....
LinkedIn Marketing
A collection of 16 posts
The Best Time to Post on LinkedIn to Boost Your Following + Engagement in 2024
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum reach....
Social Media Frequency: How Often To Post on Social Media Channels
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms....
Social Media Image Sizes in 2025: Guidelines for Posts on 7 Major Networks
Find out the best image sizes for all the major social networks so that your social media content is pixel perfect....
The Best Content for Major Social Media Platforms (+ Ideas and Examples)
We analyzed millions of posts sent through Buffer on Facebook, Instagram, X (formerly Twitter), and LinkedIn to see which content type performed best....
Is It Okay To Cross-Post Content On Different Platforms?
If you're wondering whether cross-posting is a good strategy for your business, the answer is yes. This guide will provide helpful cross-posting tips and real examples from other small businesses....
How to Create and Schedule LinkedIn Carousel Posts to Maximize Engagement + Reach
LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels....
The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices....
The Ideal Cover Photo Size for Each of the Major Social Media Platforms
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page,...
Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)
LinkedIn was once a network solely for professional updates and has since turned into a social network in its own right. There are over 850...
4 High-Impact Tactics to Bolster Your LinkedIn Strategy
A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. And in this post, you'll find out how to leverage LinkedIn for your business....
What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content
Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post...
Get Over Your Creativity Block With These 20 Social Media Content Ideas
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → As a social media manager, it can be super...
8 Powerful Features to Help You Use Buffer to the Fullest
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research...