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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options
Whether you’re a creator or social media marketer, small business or enterprise, there’s an analytics tool in here for you....
Social Media Analytics
A collection of 19 posts
Facebook Insights 101: A Beginner’s Guide to Analyzing Facebook Performance
You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers...
Don’t Miss a Beat: What Is Social Listening, Why It Matters, and How to Form Your Strategy
What if you could read your audience’s mind? You could create the products your customers need, improve your profits, and save many hours. You’...
How to Create a Social Media Report and Explain It to Your Boss or Client
In this article, we walk through the ins and outs of creating a social media report....
3 Qualitative Social Media Metrics That Matter More Than Follower Count
Go beyond your follower count with qualitative social media metrics that are actually relevant to your business growth in this post....
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We&...
The Most Important Marketing Metrics Every Small Business Needs to Track
There are literally thousands of different marketing metrics for every digital channel. You could spend days learning what each of them means, let alone how...
6 Simple Tips to Increase Your Instagram Engagement
Keen to increase your Instagram engagement? Here's everything you need to take your Instagram game to the next level and boost your engagement....
How to Find Your Best Time to Post on Instagram in 2021
In this guide, we'll walk you through a step-by-step process to help you find the best times for your business to post on Instagram....
4 High-Impact Tactics to Bolster Your LinkedIn Strategy
A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. And in this post, you'll find out how to leverage LinkedIn for your business....
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing....
6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of...
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
The Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...