Twitter Marketing - Buffer Library

Social Media Frequency: How Often To Post on Social Media Channels

In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms....

How the Twitter (Now X) Algorithm Works in 2025 (+ 11 Ways You Can Succeed on the Platform)

All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience....

What Does Shadowbanned Mean? (+ How To Avoid It)

Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you....

How to Schedule Tweets to Maximize Reach and Engagement

If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter....

The Superhuman Guide to Twitter Advanced Search: 20 Hidden Ways to Use Advanced Search for Marketing and Sales

Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search....

Twitter for Small Businesses: How to Build Your Presence

There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business....

How to Get Verified on Twitter: Behind The Blue Checkmark

We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue...

The Complete Guide to Twitter Polls: What They Are, How They Work and 9 Ways to Use Them

Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog...

How to Schedule Twitter Threads

There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started....

How to Write a Great Twitter Thread

Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's...

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We&...

8 Social Media Content Ideas to Incorporate into Your Strategy

Looking for inspiration? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience....

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post...

Get Over Your Creativity Block With These 20 Social Media Content Ideas

💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → As a social media manager, it can be super...

A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly...

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