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Algospeak refers to the clever use of alternative words or phrases to bypass content moderation algorithms on social media platforms.
Ever noticed how creators on social media get creative with their language to avoid getting flagged by algorithms? That’s "algospeak" in action. Algospeak refers to the clever use of alternative words or phrases to bypass content moderation algorithms on platforms like TikTok, Instagram, and YouTube. These algorithms are designed to filter out sensitive or controversial content, so users swap out flagged words with safer alternatives. For example, instead of saying “suicide,” you might see “unalive” being used, or “seggs” instead of “sex.”
Algospeak is trending because of the increasing reliance on automated content moderation across social media platforms. As these algorithms become more sophisticated, users are finding new ways to get their content seen by their followers without it being suppressed or flagged. It’s like a secret code, and using algospeak helps keep your content alive and kicking.
A classic example of algospeak is using the term “unalive” instead of “suicide” in a TikTok video. Another is “le dollar bean” instead of “lesbian” to discuss LGBTQ+ topics without triggering the social media platform’s moderation filters. These alternative phrases have become part of the internet’s ever-evolving language, allowing creators to discuss important topics while dodging the algorithm’s radar.
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