What is crowdsourcing?

Crowdsourcing in social media is when brands or individuals ask their online communities for ideas, content, or feedback. It’s a way to turn your audience into contributors, helping you create more engaging and authentic content. Rather than just broadcasting your message, crowdsourcing allows you to invite your followers to participate and co-create with you.

For example, a brand might ask their audience to vote on the design of a new product or submit their own designs. Once all the contributions are gathered, the brand can select the best ideas, often rewarding the participants.

How does crowdsourcing work?

Brands use crowdsourcing on social media through simple polls, questions, or campaigns. For example, you might ask your followers to help name a new product or invite them to submit user-generated content with a specific hashtag. It's all about getting your community involved in the conversation and making them feel like they're part of the journey.