Organic marketing

What is organic marketing?

Organic marketing is a long-term marketing approach that prioritizes natural, non-paid tactics, such as social media, Search Engine Optimization (SEO), community-building, and email newsletters, over promotional content and paid advertising. The main goal of organic marketing is to increase brand awareness and build a connection with your audience in an organic, natural way.

If you post on your Instagram account, send a weekly email newsletter, or run a blog – you’re practicing organic marketing. 

What are the types of organic marketing?

Organic marketing is about providing maximum value to your customers through quality marketing, but you can use many different types of organic tactics. Here are the most important types of organic marketing tactics you can use for your own business:

1. Search Engine Optimization (SEO): SEO is the practice of optimizing your written content to rank higher in search engine results by using keywords and analytics. 
2. Content marketing: Content marketing is the practice of creating and sharing valuable and helpful content to attract and engage an audience. That content can take many forms, from blog posts and white papers to podcasts and videos.
3. Social media marketing: Social media marketing is the practice of sharing content, engaging with your community, and building your online presence on social media platforms like TikTok, Instagram, and Twitter.
4. Email marketing: Email marketing is the practice of sending targeted emails to a subscriber list to provide value and foster loyalty.

What is organic social media marketing?

Organic social media marketing is the practice of using social media platforms, like Instagram, TikTok, and Twitter, to connect with your audience. This involves publishing valuable content on your social media profiles, listening to and engaging your followers, and analyzing your results without paid advertising.

There is also a range of social media management tools that help businesses get the most out of social media platforms. For example, Buffer is a social media management tool that can help support your organic content creation efforts, from post scheduling, engagement, analytics, simple link in bio pages, and team collaboration. Get started here.

What is organic traffic in marketing?

Organic traffic in marketing is the traffic that comes to your website from unpaid sources, such as a Google search query, a referral from another website, or a social media post. It’s different from paid traffic, as paid traffic comes from paid ads or promoted/sponsored content.

What are the primary differences between paid marketing and organic content?

The primary difference between paid marketing and organic content is that paid marketing involves advertising spend to reach a targeted audience, while organic content does not. Paid marketing also yields results much quicker, and the results will stop once you stop feeding money into it. On the other hand, organic traffic requires more time and effort to reach results and will keep giving results for an extended period. 

Both strategies are good to use for different reasons; it’s essential to understand the pros and cons of each and see when it makes sense to apply each.

Why is organic marketing important?

Organic marketing is important because it encourages an emotional connection between your customers and your brand, a significant driver of a positive brand experience. Through content that is focused on helping, educating, or entertaining your customers, organic marketing allows you to connect to them without the barrier of needing to sell in your way.