March 2025 Shareholder Update

Hi there,

Q1 2025 quarter has been one of Buffer’s strongest quarters ever. We’re in a season of momentum, thoughtful progress, and renewed clarity around who we’re here to serve. Read on for Buffer’s March update and my Q1 reflection.

Notes:

• Signups exceeded 100,000 for the sixth month in a row, and activations remained consistently above 50,000 per month.
• We achieved $179K in net profit for the month, making March our twelfth consecutive month of profitability.
• We ended March with a cash balance of $3.88M, a $344K MoM increase.
• Thanks to our strong results in March, we've crossed $300k in revenue per team member for the first time.

Note-worthy updates and reflections

Weekly Posting Goals

After a successful beta period in February, we rolled out Weekly Posting Goals to all users in mid-March. This feature is all about helping people stay consistent with their social posting habits — offering default goals of 1, 3, or 5 posts per week per channel, with the option to customize even further. It’s a small but meaningful way we’re encouraging progress over perfection. So far, adoption has been strong.

Content Feeds

We released Feeds in March, a new feature that lets users bring in posts from their favorite blogs, newsletters, YouTube channels, and more right into Buffer. The goal is to assist our users with having plenty of ongoing content inspiration and ideas. Early feedback has been really positive. Customers have shared how much they appreciate having a smoother, more inspiring way to fill their content calendar. This is another step in our ongoing effort to build tools that feel thoughtful, approachable, and especially helpful for creators and small businesses.

Buffer’s Upcoming Retreat

At the end of April, the Buffer team is coming together for an all-company working retreat in Türkiye. Our last retreat in 2024 was in Cancun, Mexico, and it was our first retreat in 6 years. This time around, the Buffer team has already built up valuable in person relationships. Our retreats are invaluable opportunities for us to continue connecting and aligning on our strategy and where we are going in the coming months and years. I’ll look forward to sharing an update after the retreat is finished. We’ll also be posting live retreat updates from teammates across Buffer on our Instagram and LinkedIn if you’d like to follow along more closely.

Parenting Alongside Building Buffer

I recently shared a post about how becoming a dad has impacted my motivation and purpose. It’s an open reflection on the profound shift of a new and strong purpose in being a parent. This hasn't diminished the ambition I have for Buffer. In fact, my ambition for what I can achieve for Buffer and my clarity of the potential Buffer has for future impact and growth has significantly increased since becoming a dad. I became a parent in 2021, at a point of the Buffer journey where we were in the midst of decline. It was nerve-racking to become a parent at a time when the company I started more than 10 years earlier was in a bad place. It took a lot of soul searching and then a few years of intentional strategy changes and strong execution to get us back to growth and profitability in 2024. We're now better placed than we've ever been in the Buffer journey.

Q1 Reflection

We ended Q1 2025 with $1,791,227 in MRR ($21,494,729 ARR). This represents 6.74% growth from Q4 2024, which is our strongest quarterly growth since Q2 2018, and our second strongest quarter in our entire 14+ year journey. We also grew paying customers by 6.8% to 64,273, our strongest growth since Q3 2016. We closed the quarter with $362,916 in profit, so we are in a strong position of being well resourced for this next phase of our journey.

This is our 5th consecutive quarter of MRR/ARR growth and 3rd consecutive quarter of paying customer growth. We're celebrating this growth after 4 years of decline, and at the same time reflecting on what got us back into a strong position, and how that can inform how we can continue our strong results long into the future.

Our return to growth started with a reminder of why we do what we do. We’re here to support the aspiring entrepreneurs, the inconsistent creators, and the budding small businesses. These are the folks who inspire us every day, and we’re committed to building the tools and company that truly serve them.

We returned to growth through the clarity of who we're serving, and finding the ways to provide value to them that puts us in a more differentiated position in the market. We now have the luxury of profitability alongside ownership and control of the company that enables us to be truly mission driven. We can genuinely serve our customers, and by doing so, go further than others who have external pressures may be able to. We believe this will enable us to continue carving out our own unique spot in the market and drive sustained results.

Thank you for reading and for your continued support!

– Joel, Founder CEO